dc.contributor.author | Sandoval Reyes, Carlos José | |
dc.contributor.author | Morales Salazar, Pedro Otoniel | |
dc.contributor.author | Cruz Salinas, Luis Edgardo | |
dc.date.accessioned | 2024-04-11T04:35:52Z | |
dc.date.available | 2024-04-11T04:35:52Z | |
dc.date.issued | 2023 | |
dc.identifier.issn | 2410-1869 | |
dc.identifier.uri | https://cosmosscholars.com/phms/index.php/ijmst/article/view/3427/2279 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12692/137485 | |
dc.description.abstract | The objectiveofthisresearchwastodemonstratetowhatextentmarketing4.0improvesthe positioning of the optical products of the private company Visión D'luxe, Trujillo, it wasapplied, pre-experimental design, quantitative approach, hypothetical-inductive method,the population consisted of 35 customers who met 10 loyalty requirements. The samplewas not required and sampling was notnecessary. The unitof analysis was a loyal customeroftheprivatecompanyVisiónD'luxe.Thesurveytechniquewasappliedandthequestionnaire was used as an instrument. The results show that marketing 4.0 improvedthepositioning ofthecompany'sopticalproducts.Inaddition,itwasfound thatmarketing4.0 significantly improved thepositioningin thedimensions: brand,quality,price andofferof the company Visión D'luxe. It was concluded that the application of marketing 4.0 tacticsimprovedthepositioningofthecompany'sopticalproducts,theappliedstatisticalevidence Student'st(SPSS V.26Software), resulted in all casesthatthe p-value wasbelowthesignificancelevel(0.000<0.05),havingobtainedanexcellentreliabilityof0.771158intheapplicationofCronbach'sAlpha. | es_PE |
dc.description.tableofcontents | Scielo | es_PE |
dc.format | application/pdf | es_PE |
dc.language.iso | eng | es_PE |
dc.publisher | Cosmos Scholars Publishing House | es_PE |
dc.relation.ispartofseries | International Journal of Membrane Science and Technology;VOL. 10 NO. 3 (2023) | |
dc.relation.uri | https://cosmosscholars.com/phms/index.php/ijmst/article/view/3427/2279 | es_PE |
dc.rights | info:eu-repo/semantics/openAccess | es_PE |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | es_PE |
dc.source | Repositorio Institucional - UCV | es_PE |
dc.source | Universidad César Vallejo | es_PE |
dc.subject | Marketing digital | es_PE |
dc.subject | Posicionamiento | es_PE |
dc.subject | Productos | es_PE |
dc.subject | Marca | es_PE |
dc.title | Marketing 4.0 to Improve the Positioning of the Optical Products of a Private Company, Trujillo, Peru | es_PE |
dc.type | info:eu-repo/semantics/article | es_PE |
thesis.degree.discipline | Doctorado en Administración | es_PE |
thesis.degree.grantor | Universidad César Vallejo. Escuela de Posgrado | es_PE |
thesis.degree.name | Doctor en Administración | es_PE |
dc.description.sede | Trujillo | es_PE |
dc.description.escuela | Escuela de Posgrado | es_PE |
dc.description.lineadeinvestigacion | Modelo de Herramientas Gerenciales | es_PE |
dc.identifier.doi | https://doi.org/10.15379/ijmst.v10i3.3427 | |
renati.discipline | 413018 | es_PE |
renati.level | https://purl.org/pe-repo/renati/level#doctor | es_PE |
dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#5.00.00 | es_PE |
dc.publisher.country | PE | es_PE |
dc.description.lig | Desarrollo sostenible, emprendimientos y responsabilidad social. | es_PE |
dc.description.rsu | Desarrollo económico, empleo y emprendimiento | es_PE |
dc.description.ods | Trabajo decente y crecimiento económico | es_PE |
dc.relation.isPartOf | urn:issn:2410-1869 | es_PE |
dc.description.modality | PRESENCIAL | es_PE |