Marketing educativo y la captación de clientes en la I.E.P. “El Honguito” de Casma, Año 2021
Date
2021Metadata
Show full item recordAbstract
The main objective of this study was to determine the relationship between
educational marketing and customer acquisition in the I.E.P. El Honguito, in the city
of Casma in 2021. Regarding the methodology, the study was applied and
quantitative, in addition to presenting a cross-sectional, correlational and nonexperimental
approach. The population consisted of 60 parents of the I.E.P. El
Honguito and that due to being a small population (60), it was used in its entirety as
a sample (census). For the data collection, 2 questionnaires were required, one for
educational marketing and the other for customer acquisition. Regarding the
statistical test, the Spearman statistical test was used. With all this, it was concluded
that there is a directly proportional relationship between educational marketing and
customer acquisition in said institution, with a Spearman coefficient equal to 0.658
and a significance of 0.000, which is why it is suggested to the general
administration of the IEP El Honguito, invest in an educational marketing plan to
improve customer engagement.
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